Canadian Rental Service

Global Rental Alliance holds mid-year meeting

By Global Rental Alliance   

Canadian Rental Association

Aug. 23, 2016 - The Global Rental Alliance (GRA), made up of seven peer equipment rental associations from throughout the world, held their mid-year meeting via webinar in late-August with participation of association executive staff.

Consistent with their purpose to increase the profile of the industry worldwide and benefit their individual membership, pertinent matters within their associations were shared and timely issues impacting members were addressed. Differences exist within the industry of each country due to their specific economic and social environment. This year many countries are experiencing changes in government administrations, with unknown legislative or regulatory futures ahead. Each individual spoke to the performance of their rental industry within the global economy.

Time was spent discussing approaches to industry standards and best practices for both rental businesses, and with manufacturers. Workplace labor issues and member engagement programs were highlighted. Membership engagement is central to the associations; each is striving to include young professionals in leadership initiatives.

As an aspect of the GRA program for young professionals, it was mentioned that this fall an Australian rental representative will travel to the United States to participate in the GRA International Business Leadership Program administered by the ARA Foundation. This job shadow program continues to build awareness of the importance of equipment rental worldwide and the value of networking on a global level. A U.S. representative traveled to Australia in the late spring for a similar opportunity.

Representatives identified topics for further roundtable discussion at their 15th annual meeting to be held March 2, 2017 at The Rental Show in Orlando. A report was received regarding interest from an additional country to join the Global Rental Alliance; and they will be in attendance in Orlando.


The countries shared information regarding their annual conferences, focusing on education/training, featuring of equipment and networking events.

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