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Global Rental Alliance meets

Sept. 5, 2012 — A midyear meeting of the Global Rental Alliance was held at the end of August involving representatives from equipment rental trade associations around the world. The organizations discussed the market outlook and business issues influencing the industry, policy initiatives impacting the rental environment and ways to support their members and promote the rental concept throughout the world.


September 5, 2012
By American Rental Association

Sept. 5, 2012 — A midyear meeting of the Global Rental Alliance was held
at the end of August involving representatives from equipment rental
trade associations around the world. The organizations discussed the
market outlook and business issues influencing the industry, policy
initiatives impacting the rental environment and ways to support their
members and promote the rental concept throughout the world.

Progress was highlighted on common initiatives of the associations,
including industry research, marketing and promotion of the equipment
rental industry and member services. The Global Rental Alliance
International Business Leadership Program, administered by the ARA
Foundation, was also discussed.
The Alliance will hold its 11th annual meeting at The Rental Show in Las Vegas in early February.

The Global Rental Alliance consists of seven independent equipment
rental trade associations that have joined together to increase the
understanding and concept of equipment rental worldwide. They are:
Associacao De Locadoras (Brazil); Canadian Rental Association; European
Rental Association; Hire Association Europe (U.K.); Hire and Rental
Industry Association (Australia); Hire
Industry Association of New Zealand; and American Rental
Association. Each organization has as its members, businesses that
rent equipment to the general public and suppliers that manufacture
equipment that is a part of the member business rental inventory. While
inventories differ somewhat within each country, they essentially
include equipment rented to the construction, homeowner, and special
event/party industries.

Related links
www.GlobalRentalAlliance.com