Creating autism awareness one piece at a time
Dec. 22, 2008 - After reading a story about a rental company that used boom lifts to raise money for breast cancer awareness, AirWorx Construction Equipment & Supply, contacted JLG Industries, to see if JLG would work with AirWorx to produce a uniquely designed boom lift that could help promote autism awareness.
After reading a story about a rental company that used boom lifts to raise money for breast cancer awareness, AirWorx Construction Equipment & Supply, an equipment rental company in Indianapolis, contacted JLG Industries, a producer of access equipment to see if JLG would work with AirWorx to produce a uniquely designed boom lift that could help promote autism awareness.
The idea was simple, AirWorx would purchase the boom lift for their rental fleet and JLG would paint it a special colour and create unique “jigsaw puzzle” graphics that would cover the entire surface of the machine to symbolize the pieces of the autism puzzle that have yet to be completed. The boom lift would then be rented to AirWorx’s customers and a percentage of the rental income would be donated to fund autism-related activities. In addition to AirWorx’s contribution, rental customers could elect to contribute an additional amount over the rental rate, with 100 percent of that amount going directly to autism-related programs.
The two companies agreed and AirWorx took delivery of the custom painted machine donating 20 percent of all rental revenue generated, with half going to related causes.
AirWorx immediately rented it out where it captured much attention. After all, it is hard to miss a bright yellow, 86-foot tall machine with red and blue jigsaw piece graphics.
As a “thank you” to the customers who rent the unique JLG boom lift, AirWorx will have the customers’ name, project name and amount of money their rental of the machine raised for autism printed on a label that will be placed on top of one of the coloured jigsaw piece graphics on the machine. It will become a permanent part of the design and serve as a testament to those who helped create awareness for autism and generated funds to help those affected with the disorder.
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