Going pink for breast cancer awareness

JLG booms painted pink to raise awareness for breast cancer.

Sept. 18, 2008 – A JLG dealer and rental company in Fort Dodge, Iowa, created a unique program using JLG booms painted pink to increase awareness of breast cancer and raise funds for a local foundation.

Bud PeCoy of Mid Country Machinery, along with partners Mark Swedlund, Lucas Peed and Bob Conaway, were looking to find a way to “give back” to the community when they learned  the wife of one of their customers suffered from breast cancer. Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two “special” JLG Model 800S telescoping boom lifts to add to their rental fleet.

The company had the machines painted a special pink colour at the JLG factory and added custom decals to the boom with their company’s “REACH HIGH FOR THE CURE” slogan.