National Rental Awareness Week promoted to national media

April 10, 2013 – The Canadian Rental Association has launched its promotion of National Rental Awareness Week with a press release sent out to media organizations across the country. The release, crafted by the CRA's PR agency, will draw local media's attention to nationwide event and may be picked up for publication in some outlets. The association invites members to let it know about events and promotions they are hosting in support of NRAW, and to submit videos promoting their businesses and giving rental customers tips on how and why to rent equipment.

This is the release that media across the country will be receiving:

Deck season is nearing, but after years of hosting days of fun in the sun and weathering many winter storms, that summertime refuge looks tired.

It’s nothing a little sanding won’t fix, but who has the elbow grease to sand by hand or
who wants to spend the money on an expensive sanding machine that will languish in
storage after the job is done?

Good thing renting is an option. In fact, renting is often the most economical and hassle-
free way to access tools, event supplies and heavy equipment.

Whether you’re sanding a deck, renovating your home or organizing a wedding, renting
allows you to use professional quality equipment and party supplies at a reasonable
price.

To highlight the benefits of renting versus buying, the Canadian Rental Association
(CRA) is celebrating National Rental Awareness Week from May 6 to 10, 2013.

“Renting is smart and easy and it alleviates the cost of purchasing equipment you may
use only occasionally,” said Jeff Campbell, President of the CRA, a not-for-profit
industry trade association devoted to promoting the success of its members and
advancing the growth of the rental industry. “This is an opportunity for us to recognize
the great work of our members and the services they offer, and to illustrate the benefits of
renting to the general public.”

So, what are those benefits of renting?

• Easy access to specialty equipment and supplies, without the high cost of
  purchasing.
  

• Acquire equipment or supplies quickly and in ready-to-use condition.
  

• Provides access to modern and maintained equipment.
  

• Eliminates the need to store large equipment.
  

• Worry-free way to accomplish a project or host an event.
  

• CRA Members will help you choose the right equipment and show you how to
  use it.
  

  As part of National Rental Awareness Week, the CRA is offering up a series of FREE
  how-to video tips on home renovation, spring cleanup, landscaping and more. CRA
  members across Canada are hosting open houses and events part of National Rental
  Awareness Week.