Going pink for breast cancer awareness
October 29, 2008 - A JLG dealer and rental company in Fort Dodge, Iowa, created a unique program using JLG booms painted pink to increase awareness of breast cancer.
Bud PeCoy of Mid Country Machinery, along with partners Mark Swedlund,
Lucas Peed and Bob Conaway, were looking to find a way to “give back” to the community when they learned the wife of one of their customers suffered from breast cancer. Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two “special” JLG Model 800S telescoping boom lifts to add to their rental fleet.
The company had the machines painted a special pink colour at the JLG factory and added custom decals to the boom with their company’s
“REACH HIGH FOR THE CURE” slogan.