Canadian Rental Service

News
Going pink for breast cancer awareness

crs7jlgpink1October 29, 2008 - A JLG dealer and rental company in Fort Dodge, Iowa, created a unique program using JLG booms painted pink to increase awareness of breast cancer.


October 29, 2008
By Administrator

Bud PeCoy of Mid Country Machinery, along with partners Mark Swedlund,
Lucas Peed and B
crs7jlgpink2ob Conaway, were looking to find a way to “give back” to the community when they learned the wife of one of their customers suffered from breast cancer. Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two “special” JLG Model 800S telescoping boom lifts to add to their rental fleet.


The co
mpany had the machines painted a special pink colour at the JLG factory and added custom decals to the boom with their company’s
“REACH HIGH FOR THE CURE” slogan.