Going pink for breast cancer awareness
By Administrator
News
October 29, 2008 - A JLG dealer and rental company in Fort Dodge, Iowa, created a unique program using JLG booms painted pink to increase awareness of breast cancer.
Bud PeCoy of Mid Country Machinery, along with partners Mark Swedlund,
Lucas Peed and B
ob Conaway, were looking to find a way to “give back” to the community when they learned the wife of one of their customers suffered from breast cancer. Seeing this as a worthwhile cause, they decided to create a breast cancer awareness campaign by purchasing two “special” JLG Model 800S telescoping boom lifts to add to their rental fleet.
The company had the machines painted a special pink colour at the JLG factory and added custom decals to the boom with their company’s
“REACH HIGH FOR THE CURE” slogan.
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