Reaching out to customers

The decals on the van maximizes the visibility of the Ammann and Williamson names in the community.

Reaching out to customers
Dan Stanton, sales manager of Williamson Equipment, an Ammann dealer in Edmonton, Alberta,  has announced the company’s recent addition of a new supply and service cube van to its fleet. The van was purchased in September 2008 and it had Ammann advertising applied in October.
“Like most other equipment dealers, Williamson did not initially run a delivery vehicle,” says Stanton, “but when the benefits of a delivery/on-site service operation became apparent, we took the plunge. With the new van we can save the contractor time and money by picking up the small equipment and delivering parts on a regularly scheduled basis.”
Williamson Equipment specializes in the sales, rental and service of the full line of Ammann compaction equipment, ranging from 100 pound Plate Tampers right up to 30 Ton Pneumatic Tyred Rollers, for Northern Alberta, North West Territories, and Saskatchewan. Major customers are drawn from local contractors and municipalities within the company’s territory.

Lance Delker of Williamson Equipment in front of the company’s van.

New cube van fills void in marketplace
The decision to acquire the new vehicle grew out of a realization that there was a void when it came to providing delivery and on-site service to customers in the compaction business. “The van travels from customer to customer delivering small compaction equipment. It also supplies parts and service to local customers and the customers in the field.

This allows Williamson to be proactive in the area of customer service and maintenance, giving our clients less down time and more production with the convenience of a ‘house call,’” says Stanton.
“It was decided that a high visibility cube van was the best choice,” says the firm’s general manager, Guy Williamson. “Cowan Graphics of Edmonton supplied us with a proof of the art work. We were so impressed with the proof we had the Ammann ‘vehicle wrap’ installed that week.”

Since it went into operation, the staff at Williamson have seen the benefits of their new cube van. “We are delivering more parts and clients are more prone to having service work completed at proper intervals. This means that they are less likely to run a piece at less than peak efficiency,” says Stanton. “In addition, the relationship between Williamson and our clients is stronger than ever by the fact that we always have someone coming around. As more and more contractors’ maintenance shops are too busy we are picking up the overflow in small equipment service work. We are striving to become an irreplaceable component with our clients through extraordinary customer service and proactive initiatives such as this.”

The Williamson van is also being used extensively in customer demos as a way of introducing new Ammann products in the field and to showcase the ease of access that the equipment has for servicing. “For sure, the van maximizes the visibility of the Ammann and Williamson names in the community,” says Stanton.

Peter Price, Ammann area sales manager, Canada, says Williamson Equipment is taking the initiative to extend their customer service. “We applaud Williamson Equipment for recognizing the opportunity in the marketplace and reaching out to their customers across the territory in order to help them maximize their uptime and overall productivity,” says Price.