Canadian Rental Service

Starke Material adds Wayco to its dealership network

By Starke Material Handling Group   


June 14, 2016 - Stärke Material Handling Group has officially added Wayco Multi-Lift Inc. to its network of independent dealerships in Ontario, Canada. As an established dealership and service provider for over 30 years in Kitchener-Waterloo and the surrounding areas, Wayco serves as a fitting addition for a brand built upon consistently providing quality equipment, customer service and technical support.

“We are very excited to be adding Wayco to our dealership network in Ontario,” comments Jim Chesla, VP at Stärke Material Handling Group. “This addition further expands our coverage of Ontario and will also help us achieve our aggressive sales goals for this year.”

A long-term Komatsu dealership, Wayco was established in 1983 by its founder and current general manager, Jim Roth, who has overseen its expansion and growth since its inception. Wayco’s offers a wide range of services throughout the greater Kitchner-Waterloo area, including new and used forklift and lift truck sales and service, operator training and certification, and custom material handling equipment solutions.

“Wayco Multi-Lift Inc. is eager to join Stärke’s in what we believe will be a long and successful relationship moving forward,” comments Barney Strassburger, Wayco’s owner and operator. “Wayco is committed to providing quality lift equipment and customized material handling solutions to our customers, a commitment we support through our exceptional service, skilled technicians, and some of the best warranties in the business industry. And for those reasons, we are proud to introduce our clients to the quality equipment found throughout the Stärke line.”

Beyond expanding its dealership and support networks, Stärke Material Handling Group has also expanded on its range of Class II and Class III industrial lift equipment with the additions of its new XVI line of electric and internal combustion counterbalanced forklifts, a reach rider truck and order picker. With these additions to its product portfolio, Stärke continues to establish itself as one of the most comprehensive material handling equipment manufacturers in the industry.


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