Canadian Rental Service

Cavalier Industries New Rep For North America Traffic

By North America Traffic   


March 26, 2015 - North America Traffic Inc., (NAT) has announced that Cavalier Industries Ltd. is now the manufacturer’s first factory representative, serving rental businesses, contractors and municipalities throughout Canada.

Cavalier Industries is a wholesale marketing company representing many of the industry’s top brands in construction tools, power systems and portable lighting. Based in Edmonton, AB, Cavalier also maintains a distribution centre in Exeter, ON, supporting a nationwide network of dealers. Cavalier will offer NAT’s full line of products to all sales channels including rental equipment companies, equipment distributors and distribution houses.

Peter Vieveen, founder and President of North America Traffic, said that the appointment of Cavalier is a strategic decision to broaden his company’s base of sales representation and increase focus on its engineering and manufacturing strengths.

T.J. Johnson, of Cavalier describes the North America Traffic line as an ideal fit with Cavalier’s current product offering and service philosophy. “We like to align ourselves with niche products. Peter and his team provide a level of expertise we don’t see with any other vendor. They have a unique ability to develop ideas that meet end-user needs and deliver the quality to back up their engineering expertise. We have been interested in expanding our traffic control lines. NAT products outperform other systems in achieving a high level of user acceptance, minimizing downtime and providing competitive advantage for our customers.”

Innovation in traffic control
North America Traffic developed the original AFAD (Automated Flagger Assistance Device) in 1994 and now has models in service on construction sites and traffic control zones worldwide. The company also pioneered the emergence of highly efficient Portable Traffic Signals based on solar powered LED technology. NAT engineering has continued to innovate with advanced controls to meet many customized needs for contractors and utilities. North America Traffic systems have also been accepted by DOT/MOT or have approvals pending in virtually every jurisdiction in Canada and the United States.


Johnson notes that NAT’s solar-powered equipment is an excellent complement to Cavalier’s recent addition of Solar Tech’s traffic control products to its product line-up. “Our forte as a company is in site support equipment. We look for products that increase efficiency and increase safety. North America Traffic is a natural extension of that.”

Canada-wide resources
Vieveen sees NAT’s agreement with Cavalier as a significant step forward for customer service throughout the country. “Cavalier has earned an exceptional reputation for service and support. Their position in Canada’s equipment rental business is unmatched, and their network will dramatically increase our ‘feet in the street’ to deliver the highest level of personal service.” In Edmonton, Cavalier is preparing to move into a new 40,000 sq. ft. head office facility, doubling its regional warehouse capacity. Its eastern region warehouse in Exeter, ON, where Cavalier originated, maintains an extensive demonstration fleet and service base for providing local support for dealers and customers. 

According to Johnson, Cavalier sales and service staff will now receive extensive training on applications and technical for NAT products. Vieveen says that Cavalier’s people working closely with customers will help to drive continued innovation for his engineering team. “We have always relied on field staff to bring us unique customer requests and ideas. We got our start from our own jobsite experience in the construction business. We still thrive on close customer relationships to raise the bar for new features and maximum value.”

Vieveen reports that the sales agreement with Cavalier will serve as a distribution model for additional markets. “Cavalier will be a great partner for helping us to grow our service capability. They have already made some introductions to regional marketing organizations in the US. This arrangement will prove to be a watershed moment for our company and for the industry.”

About North America Traffic Inc. 
North America Traffic was launched as R.C. Flagman in 1993 when Peter Vieveen built the world’s first Remote Controlled Flagman™ out of his garage. At the time, Mr. Vieveen was a Senior Estimator in the construction industry with over 25 years of construction experience. He understood the importance of reducing costs while increasing safety. North America Traffic now operates a full production facility, and its products have been used on over 3,000 projects across North America. Today, the company is the world leader in traffic control systems, with 8 different models of portable traffic signals, flashing beacons and flagging systems to meet all traffic control needs.

For more information:

Print this page


Stories continue below


Leave a Reply

Your email address will not be published. Required fields are marked *