Breaking new ground
June 15, 2009 – Marketing Strategies and Solutions has appointed Brian Lowe as vice-president, client services. Lowe is well known throughout the heavy equipment industry as a knowledgeable and creative marketer for some of the industry’s leading equipment manufacturers.
June 15, 2009 – Brian Lowe is well known throughout the heavy equipment industry as a knowledgeable and creative marketer for some of the industry’s leading equipment manufacturers. Most recently, he served as communications manager and as product manager for Volvo Construction Equipment and its line of motor graders and was an active participant for many years on Volvo CE’s Global Marketing Council.
In his new position with the company, Lowe will specialize in the development of new business from North America’s manufacturing sector.
Lowe was instrumental to the successful international launch of the new G900 family of Volvo motor graders, developing a communications strategy to lead its introduction through the internal buy-in process at the senior executive level, through the Volvo sales channel and finishing with the end-user launch at industry trade shows. Previously, he led the development of many programs and events to support equipment sales representatives and educate customers.
“We’re excited to have a person of his experience and character to join us in bringing exceptional service to our clients,” says Robert Adeland, president of Marketing Strategies and Solutions.
Established in 1997, Marketing Strategies and Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. The firm is one of a few advertising agencies in North America to be admitted as members of the Association of Equipment Manufacturers (AEM). Major clients in Canada and the US include Volvo Road Machinery, SENNEBOGEN America, Titan Trailers, Winkle Industries, SMS Rents and Sommers Motor Generator Sales. The agency also serves numerous manufacturers and business services local to London, Ontario.
“Marketing Strategies and Solutions has proven to me that its approach to ‘breaking new ground’ provides a strong foundation for helping manufacturers advance to their next level of growth, whatever it may be,” says Lowe. “I look forward to bringing this opportunity to innovative and ambitious businesses throughout Ontario, Canada and the US.”
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