Rental Magazine editor turns marketer

Chris Skalkos

Oct. 16, 2009 – London, Ont. – Marketing Strategies & Solutions has appointed Chris Skalkos as an Account Manager.

Skalkos is the former Editor of Canadian Rental Service magazine published by Annex Publishing & Printing. For 12 years he has covered equipment rentals from the perspectives of both rental operators and equipment manufacturers and suppliers. His hands-on experience in this industry has given him a unique insight into an equally unique industry.

“I have had the privilege of visiting with literally hundreds of rental shops, manufacturers and distributors across the country in both Canada and the US. The equipment rental business is dynamic and constantly in flux posing unique challenges to companies that need to market their products in this business,” says Skalkos. “I plan to use every bit of knowledge I have gleaned over the last decade to help develop creative and successful marketing solutions for the suppliers and manufacturers in this industry.”

Established by Robert Adeland in 1997, Marketing Strategies & Solutions is a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. “I have been watching Chris’ progress throughout the years as he presented the rental industry in each issue of Canadian Rental Service magazine,” says Adeland. “Marketing Strategies & Solutions has been growing and adding Chris to the team will give us a tremendous asset in helping companies market their products and services to the rental industry.”

Marketing Strategies & Solutions has found a successful niche in the marketing world as a specialist in integrated communication services for industrial manufacturers and other business-to-business clients. The firm is one of a few advertising agencies in North America to be admitted as members of the Association of Equipment Manufacturers (AEM). Major clients in Canada and the United States include Volvo Construction Equipment, Champion Motor Graders, SENNEBOGEN America, Titan Trailers, Winkle Industries, SMS Rents and Sommers Motor Generator Sales.

Marketing Strategies & Solutions recently received a total of three awards from the 2009 Summit Marketing Effectiveness Awards (MEA) program. The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes or beliefs. The awards are presented by the Summit International Awards, an organization created in 1994 specifically to honour creative excellence in small and medium-sized advertising agencies.

In taking on his new position, Skalkos remarks, “Marketing Strategies & Solutions is an award winning marketing firm and its approach to ‘breaking new ground’ provides a strong foundation for helping manufacturers and suppliers advance to a higher level of growth,” he says. “I look forward to bringing this opportunity to innovative and ambitious businesses across Canada and the US.”

For more information on Marketing Strategies & Solutions, visit: www.marketingstrategiesandsolutions.com or contact:

Robert Adeland, President
Marketing Strategies & Solutions
433 William Street
London, Ontario N6B 3E1
t: (519) 432-8327 f: (519) 642-3372
robert@marketingstrategiesandsolutions.com