Canadian Rental Service

Adeland, MS&S celebrate 20 years serving the rental industry

By Marketing Strategies and Solutions   


A Canadian mainstay in industrial advertising and communications recently marked its 20 year milestone in London, Ontario. Marketing Strategies and Solutions, led by Robert Adeland, turns 20 this month.

When Marketing Strategies & Solutions first opened its doors in July 1997, Robert Adeland was its sole employee. Adeland, who first came to London to complete his MBA program at the Ivey School of Business, had previously worked on both sides of the desk in the client/agency equation. After finding employment in his home town of Montreal and in Saskatchewan, he returned to London to manage marketing services for GM Diesel, then later moved on to support GM and other “big iron” accounts for a local advertising firm.

International perspective

With that background, he saw the opportunity to build a business of his own that focused on the needs of industrial and B2B marketers. “Our clients are typically focused on the engineering and production needs of their company – marketing is new ground for them. Our job is to help define their marketing goals and show them the way to break through to new customers and new sales.

Now, 20 years later, Adeland leads a tight-knit group of experienced professionals working closely to create effective solutions for our clients throughout North America.


Thinking locally

While the heavy machinery business takes Marketing Strategies & Solutions far afield, Adeland is proud of the work his group produces for local businesses and charities as well. “We see ourselves as an integral part of our community – of our social community as well as our business communities. We strongly believe in our obligation to make a positive contribution to the community, not only through donations of our time, knowledge and energy, but through the values we represent in the work we do every day.”

“That’s our story,” says Adeland “and we’re sticking to it. Maybe for another 20 years!”

Marketing Strategies and Solutions works with rental stores and suppliers such as North America Traffic and Sommers Generators.

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