Skalkos joins Split-Fire Sales

Aug. 10, 2010 – Split-Fire Sales has announced the appointment of Chris Skalkos to the position of sales and marketing.

Many people in the rental industry know Skalkos as the former editor of Canadian Rental Service magazine. For 12 years he covered the equipment rental industry across Canada, visiting rental operators from coast-to-coast. Prior to joining Split-Fire Sales, Skalkos was an account manager for Marketing Strategies & Solutions, an award winning marketing and communications firm in London, Ontario.

“I have made many friends and contacts in this industry right across the country while telling their stories in the pages of Canada’s premier rental industry magazine. During these interviews many people have told me that this business gets in your blood and keeps you coming back. Now instead of writing these stories I’m experiencing it first-hand,” says Skalkos. “Split-Fire Sales has a great reputation in the rental industry with a line of high-quality hydraulic wood-splitters and chippers that I have seen in many rental yards I have visited. I’m proud to be a part of a growing company with a long and successful history in the rental industry.”

Company president, Bert Vanderweerd, says Skalkos will be bringing a unique skill-set to the company that he will employ immediately to assist the company’s sales and marketing efforts. “I have had the privilege of following Chris’ career in the pages of Canadian Rental Service magazine over the years and we are excited about the new opportunities this will present for us. We are growing as a company and we will be launching some new and innovative machines in the future. Chris will certainly help us bring those new products to market.”

General manager, Matt VanVliet, says that the rental industry is a primary market for Split-Fire Sales and he will be working with Skalkos to help develop a creative and successful marketing program specifically for rental operators. “Chris has a solid understanding of the rental industry from the perspectives of both rental operators and their suppliers. His hands-on experience in this industry has given him a unique insight into an equally unique industry.”

For more information, please visit www.split-fire.com .