Husqvarna Construction launches new website

Feb. 11, 2011 – Husqvarna Construction Products have launched a new international website. In 2011, it will be available in 30 different languages, to meet the demands of customers from all over the world.

“The new website provides a clearer presentation of our product range which will simplify for our customers. For example, we now have the possibility of presenting entire systems and solutions," says Helena Thiel, vice-president of marketing at Husqvarna Construction Products.

At the new website, www.husqvarnacp.com, it’ll be possible to download product catalogues, user manuals, service manuals and to see interactive tool guides. When viewing a specific product, the customer will be informed about which tools, equipment and accessories that fit that product. In the same way it’ll be possible to see the specific uses for machines: which machine is the best suited for tearing down a concrete
wall with sewage pipes.

“One of the things that we’ve chosen to highlight on the new website is our innovations. We always strive to put the customer’s needs first and drive the industry forward when it comes to product development. The use of films and animations is an excellent way to illustrate both innovations and practical uses”, says David Hagström, Global Web Manager at Husqvarna Construction Products.

The new website is built to be search engine optimized. This will make it easier for everyone searching for
information, to find their way to the website. It’s also important for a global company like Husqvarna Construction to be able to launch local campaigns and help the customers to find the correct retailers and distributors. This is why the website will be available in 30 different languages and include the possibility for the different markets to use a first class “dealer locator” with a map feature. This provides Husqvarna Construction with both a global and local, market-oriented web presence.