EWS and Wacker Neuson offer improved web marketing to dealer network

Nov. 25, 2010 – Equipment Web Services (EWS) has partnered with Wacker Neuson to increase and enhance the presence of Wacker Neuson dealers on the web. EWS, a component of the Commercial Web Services family, is a comprehensive Internet solutions provider for the light equipment and compact construction industries.

Exclusively for participating Wacker Neuson dealers, EWS provides a website solution designed to improve communication between dealers and prospective buyers. EWS also offers Wacker Neuson dealers increased opportunities to sell more equipment by assisting dealers in converting website traffic into new customers. With this program, dealers are able to track leads, gauge increases in awareness, and monitor sales growth via their new internet solution.

Online research is playing an increasingly integral role in the buying process as consumers utilize the Internet to research potential purchases prior to visiting a dealership. This trend has resulted in dealers understanding the importance of maintaining an online business presence. Coupled with the recent downturned economy, web-based marketing (using a website in conjunction with other online marketing strategies) has proven to be the most cost-efficient business marketing tool for dealers, resulting in increased opportunities at low cost. The partnership between Wacker Neuson and EWS provides dealers an easy, reliable, and cost-efficient solution so they can maintain their web presence and promote their brand while complying with Wacker Neuson’s branding guidelines.

“We are happy that Equipment Web Services has been recognized by Wacker Neuson as an endorsed provider for their dealer network. We look forward to the opportunity to work with Wacker Neuson and provide their dealers with website solutions and service that are unparalleled in our industry,” said Jennie Davis, OEM relationship manager of Equipment Web Services. “Equipment Web Services will vastly increase the internet presence of Wacker Neuson dealers. The feature-rich content will be an asset to our dealer network as they grow their business and gain new market share,” said Chris Barnard, Chief Executive Officer for Wacker Neuson.