Counter Talks Special Episode: Hot in Canada – Derek Betcher, John Deere

Derek Betcher, sales support manager for John Deere, joins Counter Talks to give us the manufacturer’s-eye-view of the Canadian construction equipment market: what’s hot, what’s not, what’s hard to get and what’s coming. Our conversation touches on the automation and tracking trends, the changes Deere is seeing in demand across the country, the effects of the pandemic on sales and supply and much more. Deere’s businesses a bellweather for all our businesses, so Betcher’s insights give us the lay of the land when looking at our fleet needs for the next rental seasons.