Canadian Rental Service

News
WesternOne Equity income fund announces re-branding of BC equipment rental platform

July 23, 2008 - WesternOne Equity Income Fund unveiled its new brand initiative and visual identity with the launch of WesternOne Rentals and Sales, creating a
streamlined and unified presence in the BC equipment rental marketplace.


July 23, 2008
By Administrator

July 23, 2008 – WesternOne Equity Income Fund unveiled its new brand initiative and visual identity with the launch of WesternOne Rentals and Sales, creating a
streamlined and unified presence in the BC equipment rental marketplace.

This re-branding initiative will combine the strengths of three well established BC based business units that were previously acquired by WesternOne Equity:

– Production Equipment, a specialist aerial high reach and material handling equipment rental company located in BC's Lower Mainland.

– Old Country Rentals, a successful equipment rentals business with two locations in Victoria, BC, and a leading player in the Victoria and Southern Vancouver Island equipment rental industry for over 30 years.

– C&N Rentals, a successful equipment rentals business with two locations in Comox and Courtney, BC, and a growing presence in the Central and Northern Vancouver Island equipment rental industry.

The launch of the new branding is effective immediately for WesternOne's
equipment rental platform companies located in British Columbia. All future business activity will refer to the company as WesternOne Rentals and Sales.
Darren Latoski, Chief Executive Officer, stated, "We believe that the British Columbia equipment rental market offers tremendous growth opportunities, especially for equipment rental companies that are dedicated to providing total service to their customers. As a direct response to the needs of our top customers who operate out of several locations across BC, we have streamlined our internal operations and re-branded under one banner in BC, to allow our customers to benefit from our equipment fleet across five BC retail locations; our industry expertise in several equipment rental segments; and increased access to our equipment sales and repair and service departments. Re-branding and the corresponding launch of an aggressive marketing campaign reflect the next stage of positioning the company for growth in 2008 and beyond."