Nissan Forklift reports positive fiscal 2010

“We are pleased with the growth in our market share in fiscal 2010,
especially since we were coming off of a particularly challenging fiscal
2009 due to the effects of the economic down turn,” said Peter Kruse,
president. “New equipment and aftermarket
sales activity were very strong, and we also added six new dealers,
strengthening our position in the United States, Canada and Latin
America.”
 
Nissan Forklift Corporation attributes its strong growth to several
factors, including numerous new product launches in 2010, growing
capabilities, and an increase in productivity. Robotic welding and
lasers enabled increased productivity, while maintaining high
quality standards. Online product
sequencing strategies reduced internal lead times by more than 80
per cent, also adding to streamlined productivity.
 
During 2010, Nissan Forklift launched several new products including a
new reach truck (SRX), an advanced pallet walkie truck (APX), and an
80-volt electric rider (QX Series). The last of the electric product
line was converted to AC technology during this time as well. Throughout
the year, orders for Class I, Class IV and Class V Nissan Forklift
trucks spiked over 70 per cent.
 
“We made some improvements to streamline our production,” added Kruse.
“At Nissan Forklift, we are continuously exploring new methods to drive
efficiency and reduce lead times, all while staying focused on high
product quality.”
 
Throughout the year Nissan Forklift executed several successful dealer programs designed to inspire and reward dealer partners.
 
“During a time when many companies are still struggling, we are thrilled
that we have had such a strong finish to the year, said Jim Radous,
vice president of sales and marketing.  “Our dealer
partners have been instrumental in helping us achieve this growth, and
we are looking forward to continued growth and success moving into
fiscal 2011.”
 
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Nissan Forklift