Canadian Rental Service

Nasato promoted to head of sales in Canada for Western Global

Patrick Flannery   

News People on the move hire


Western Global, a manufacturer of fuel and fluid storage solutions, announces three promotions to expand and bolster its North American sales network. The company promoted Dean Nasato, Jeremy Shepherd and Josh Pogozelski to head-of-sales positions. Nasato will lead sales activities in Canada, Shepherd in the western U.S. and Pogozelski in the eastern U.S.

Nasato, Shepherd and Pogozelski are all experienced with Western Global and have proven leadership in the sales area. Nasato combines familiarity with the Canadian market with more than 36 years of experience in rental equipment sales and general construction equipment sales. Western Global hired Nasato in 2019 as regional sales manager of the rental and equipment division in Canada, making him the company’s first dedicated rental representative in Canada. Before that, he spent 32 years selling construction equipment to the rental channel.

“Western Global offers more than just a tank; we have people who are available to support and take care of customers in their respective regions. Having that expertise conveniently available to end users significantly heightens our customers’ experience,” said Ken Steury, Western Global director of regional sales. “It’s challenging for any one person to be an expert in every geographical area with differing codes and jurisdictions. Having local team members provides convenience to get on site quickly and give support and clarity when needed.”

These new positions will support Western Global’s growing sales network, which has been expanding to meet increased demand as operations seek more fuel efficiency. A heightened presence throughout North America allows product experts to provide support much more easily. If a local official or fire marshal visits a jobsite and has questions when reviewing for fuel storage compliance, for example, a Western Global representative in the area can quickly travel to the site to provide in-person assistance, and their familiarity with the area allows them to answer fuel storage questions.

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This also increases access to the sales team for in-person events such as tow-and-shows and general ongoing support. A regional Western Global representative can drive a tank to a prospective customer so they can experience the product and all its features in person, rather than the interaction being limited to a virtual demonstration. Furthermore, these promotions will be instrumental as Western Global enhances its logistics capabilities in the U.S. and Canada.

 

 


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