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Innovative promotion from Kohler

July 5, 2012 – Kohler Engines has launched its DIY Poster Experience, an new web-based campaign that allows participants to create an online poster. When visiting the DIY Poster Experience website, participants will be able to choose between several different keywords and phrases to craft a customized message. The “fill-in-the-blanks” approach used on the site makes it easy for anyone to develop a personalized, lighthearted poster. To encourage participation, Kohler will create professionally-printed posters for the first 500 respondents, which the company will then deliver free-of-charge.


July 5, 2012
By Kohler Engines

July 5, 2012 – Kohler Engines has launched its DIY Poster Experience , an
new web-based campaign that allows participants to create an online
poster. When visiting the DIY Poster Experience website, participants
will be able to choose between several different keywords and phrases to
craft a customized message. The “fill-in-the-blanks” approach used on
the site makes it easy for anyone to develop a personalized,
lighthearted poster. To encourage participation, Kohler will create
professionally-printed posters for the first 500 respondents, which the
company will then deliver free-of-charge.

“Our DIY Poster Experience was developed to help engine enthusiasts –
and other consumers – demonstrate their creativity and appreciation for
fuel-efficient horsepower in a fun and memorable way,” said Justin
Blount, director of marketing for Kohler Engines. “This effort is an
interesting marriage of online and offline engagement. Participants will
be able to create their posters on the web and then proudly display
their completed artwork on the wall of their garage or workspace. Of
course, the posters are also easy to share via Facebook and
other social media channels, which will lend some additional buzz and
excitement to the campaign.”

The DIY Poster Experience also
helps educate participants about Kohler’s exclusive closed-loop electronic fuel injection engine, which is now available within the
company’s Command Pro product line. These engines have been shown to
help deliver up to 25 per cent in fuel savings and are designed to
provide reliable starting and excellent performance.

Together Kohler Engines and Lombardini, a Kohler company, represent a
global engine concern manufacturing engines since the 1920s. Kohler
Engines produces a wide range of gaseous, gasoline and diesel engines,
from four to 74.3 horsepower, which are supplied to equipment manufacturers
worldwide in the lawn and garden, commercial and industrial,
agricultural and construction markets.

Founded in 1873 and headquartered in Kohler, Wis., Kohler is one of
America’s oldest and largest privately held companies. Kohler is a
global leader in the manufacture of kitchen and bath products, engines
and power generation systems, cabinetry, tile and home interiors, and an
international host to award-winning hospitality and world-class golf
destinations.

Related links
www.kohlerengines.com


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