Global Rental Alliance countries represent $66 billion in combined rental revenue

Apr. 12, 2013 – The 11th
annual meeting of the Global Rental Alliance was held last week at The
Rental Show 2013 in Las
Vegas.

Pictured, left to right: Phil Tindle, General Manager, and Tim Mikkelsen, President, Hire Association of New Zealand (HIANZ); Jeff Campbell, President, and Marc Mandin, Vice President, Canadian Rental Association (CRA); Terry Douris, Past President and Chairman, Hire Association Europe (HAE); Mike Flesher, Chairman of the Board, American Rental Association (ARA); Graham Arundell, Managing Director, HAE; James Oxenham, Operations Manager, Hire & Rental Industry Association Ltd., Australia (HRIA); Chris Wehrman, Chief Executive Officer, ARA; Peter Lancken, Chairman, Kennard’s Hire, representing HRIA; Michel Petitjean, Secretary General, European Rental Association (ERA); Mark Scarce, President, HRIA; Marco Aurélio da Cunha, Presidente, and Fernando Forjaz, Director, Associaçào De Locadoras, Brazil (ALEC).

All GRA member associations were
present, including: European Rental Association, Belgium; Hire Association
Europe, U.K.; Hire and Rental Industry Association Ltd., Australia; Hire
Industry Association of New Zealand; Associaçào De Locadoras, Brazil; Canadian
Rental Association; and American Rental Association. Representatives included
the association officers and/or chief executives/staff.

Agenda items discussed in detail
during the full day meeting focused on advancing the success of members of the
individual associations and perpetuating the rental concept throughout the
world. Current member priorities within the associations were shared. Topics
addressed included technological trends in the industry and status of
implementation in the associations, safety and regulatory matters, and the GRA
International Rental Business Leadership Program. The agenda also included a
review of the global survey initiative undertaken by the Global Rental
Alliance, with release of a combined rental revenue figure among the GRA
associations representing $66 billion.

The meeting included a
presentation by John McClelland, ARA vice-president, and Scott Hazelton, senior
director of IHS Global Insight, on ARA’s new initiative, ARA Equipment Rental
Penetration Index, which provides the industry with a new method of measuring
and forecasting equipment rental penetration. The basic concept is to measure
the amount of equipment that is rented as a percentage of total construction
equipment. The Global Rental Alliance members will continue to have dialogue on
the level of rental penetration within their respective countries. All
associations are committed to increasing rental penetration on behalf of their
membership through their program work.

Considerable discussion was held
on current member programs within the associations, with a focus on marketing
the rental concept. Information and materials were shared that can be adapted
within the respective associations to supplement current programs. Conference
dates and programs of the respective associations were reviewed.

The purpose
of the Global Rental Alliance is to increase the profile of equipment rental
worldwide and to build global understanding of the industry. It is a
partnership of rental associations from around the world that meet
semi-annually and share information on program initiatives throughout the year.
The unity of this group has brought about an increased awareness of overall
priorities internationally, adding to the strategic outlook and resources of
each rental member association.

Related Link
www.theglobalrentalalliance.com