Skyjack names new global marketing communications manager
Oct. 24, 2017 - Linamar Corporation’s Skyjack division recently hired Chantal Theoret as the company’s new global marketing communications manager. With over a decade of experience in the marketing and communication industry, Theoret will help elevate and further educate the marketplace about Skyjack’s successes and growth.
“We are delighted to have Chantal join our marketing team at Skyjack,” said Malcolm Early, vice president of marketing at Skyjack. “She brings a strong background in public relations, storytelling, media and marketing strategy development to the role, and is a great asset for Skyjack as we continue to expand our reach globally.”
She is an experienced marketing communications professional who has worked on both small and large size projects in agency and corporate communication environments. Over the years, Theoret worked in a variety of different industries executing not only full integrated marketing communication strategies, but also grassroots sponsorships, trade shows and events, to name a few. In order to successfully deliver on all projects, Theoret has established and managed relationships and partnerships with all levels of management, vendors, sponsors, media and relevant key stakeholders. She will bring that experience and more to her new role at Skyjack.
“I am passionate about fostering connections between a brand and its target audience — bringing it life, giving it a voice and demonstrating its relevance in the marketplace,” Theoret said. “Skyjack is growing company with an amazing culture that I am excited to be a part of. I look forward to continuing to make those connections, celebrating the successes and helping to take the company to the next level.”
Prior to joining Skyjack, Theoret worked at Just Energy, a Canadian-based natural gas and electricity retailer, where she served as brand manager for the solar and sustainability division. She also worked at many top PR agencies based in Toronto, Ontario, where she most notably was the director of the consumer group at GCI Canada.
Theoret hails from the University of Ottawa where she acquired her bachelor’s degree in social science with a concentration in political science and communications.
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