ARA partners with Constant Contact to offer digital marketing

“We are always looking for new benefits that can assist the members in
promoting and building their own businesses,” said Christine Wehrman,
ARA CEO. “The Constant Contact online marketing tools give our members a
valuable addition to the current member benefits. Because of the tools’
ease-of-use and affordability, joining the Constant Contact Association
Program provides a great solution to meet the members’ marketing
needs.”

ARA will now use Constant Contact’s online marketing tools, which are
specially designed to help small businesses and organizations drive
participation and strengthen relationships. These tools include:

• Email marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results and reviewing new list members.
• Social media marketing and social campaigns for turning fans,
  friends and followers into customers. Harnessing digital word-of-mouth
  from Facebook, retweeting offers on Twitter or posting a review on Yelp
  keeps the conversation going and generates a powerful buzz for small
  business.
• Event marketing for efficiently promoting and managing
  registrations and RSVPs for meetings, functions, seminars and events.
• Online surveys for gathering feedback that helps meet customer needs, generate new ideas and help grow a business.

“Effective marketing plays an important role in business success, and
our tools are all designed to help small businesses connect with
customers and build successful relationships with them,” said Alec
Stern, vice-president of strategic market development at Constant Contact.
“We’re excited to work with the American Rental Association, and to help
the association’s members achieve that success.”

Related links
American Rental Association
Constant Contact