RSC launches corporate social responsibility report

April 5, 2010 – RSC Equipment Rental has announced the launch of its 2009 corporate social responsibility report which summarizes RSC’s social and environmental practices as guided by its core values of safety, integrity, passion for people, sustainable innovation, and customer and community centric relationships.

The report further outlines how RSC’s focus on these topics directly supports its financial goals and helps ensure the long-term success of the company. The introduction of the CSR report is a first for RSC and the equipment rental industry.

“We are proud to lead the industry and will continue to take a vested interest in social responsibility, which will enable us to deliver attractive returns for our shareholders while benefiting the environment and the communities in which we operate.”

“Publishing our first CSR report underscores our commitment to conducting business the right way every day. Transparency and accountability in the marketplace enable us to have a positive impact on our communities and the environment,” stated Erik Olsson, President and CEO of RSC Equipment Rental. “We are proud to lead the industry and will continue to take a vested interest in social responsibility, which will enable us to deliver attractive returns for our shareholders while benefiting the environment and the communities in which we operate.”

The report outlines key initiatives as well as progress made and efforts to reinforce RSC’s culture, such as:

    •    High safety standards promote the well-being of RSC employees, customers, and the general public, which supports consistent achievement of outstanding financial and operational results.
    •    Collaboration with vendors to provide sustainable solutions, including an equipment refurbishment program, a move to use environmentally sound parts washers and the introduction of solid tires.
    •    Focus on processes like continuous improvement, OSHA’s VPP, ISO 14001, and 5S.
    •    The groundbreaking Equipment Emission Tracking (E2TT) solution, which calculates greenhouse gas and criteria pollutant emissions from RSC equipment.
    •    RSC’s work to strengthen its relationship with employees, vendors, customers, and communities in which it operates through its 457 locations across North America.

In developing the content of the report, the company applied the Global Reporting Initiative (GRI) reporting Principles of materiality, context, stakeholder inclusiveness, and completeness.

To read the report and for more information on the programs that RSC Equipment Rental has developed as part of its CSR effort, please visit www.RSCrental.com/csr .