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Kawasaki becomes exclusive supplier of engines to Excel Industries turf market

Sept. 27, 2012 – The Engine and Power Products division of Kawasaki Motors USA has announced a unique exclusivity arrangement to supply engines for inclusion in Excel Industries North American turf products marketplace.


September 20, 2012
By Kawasaki Engines


Sept. 27, 2012 – The Engine and Power Products division of Kawasaki
Motors USA
has announced a unique exclusivity arrangement to supply
engines for inclusion in Excel Industries North American turf products
marketplace.

The agreement covers a spectrum of products sold by Excel under
both the Hustler Turf Equipment and BigDog Mowers brand umbrellas. Units are
used in residential, commercial, industrial, and golf course applications
and are sold through a U.S. network of more than 1,600 dealers. These units
will be powered by Kawasaki’s FX, FS and FR engines manufactured in Maryville,
Mo.

“This marks the first time that Kawasaki has made an exclusive supplier
arrangement and we’re excited about the many benefits end-users will see
because of the collaboration of two leading companies in the lawn care industry,”
said Laura Holtrop, national sales manager at Kawasaki.

The Excel products include BigDog Mowers branded C Series, R Series, X Series
and Hustler Turf Equipment branded Sport, FasTrak, X-ONE, Super Z. Adam Mullet,
director of marketing at Excel Industries, said a total of 67 units from the
Hustler and BigDog Mowers line-up will all be fitted with the Kawasaki engines
effective immediately.

“Our company has prided itself on innovation since developing the industry’s
first zero-turn mower in 1964, and this alignment with Kawasaki is another
opportunity for our dealer network to differentiate our brands from the
competitors,” said Mullet.


Related Link

www.kawpower.com