Canadian Rental Service

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Jule Elia confirmed for Women in Rental panel at Rental Mart

December 6, 2021
By Patrick Flannery


Jule Elia

Canadian Rental Mart organizers are excited to announce Jule Elia, partner at Rapid Equipment Rental, will join the Women in Rental panel March 8 at the show. With over 40 years’ experience in the rental industry, Jule has seen it all and will share her wisdom with a panel of successful female rental professionals as the event celebrates the contribution of women to our industry.

Jule Elia is a business-builder in the Canadian rental industry. She joined A1 Equipment Rentals in Toronto in 1978, rising through sales positions to vice-president of the company. When A1 was purchased by Stephenson’s Rental Services in 2006, Jule assisted with the integration then took a retirement package. That lasted six years, then she accepted an offer to join Cooper Equipment Rentals. After a year there, she partnered with some old colleagues to go out on her own, creating Rapid Equipment Rental in 2013. Rapid was acquired by HERC in late 2021, and once again Jule is assisting with a company merger.