Canadian Rental Service

IronPlanet surpasses one million registered users

Carey Fredericks   


March 6, 2014 -  IronPlanet today announced it has surpassed 1 million users who have registered to view equipment for sale and participate in online auctions at

“This is an exciting milestone for us because it demonstrates that more than 1 million users recognize IronPlanet as a trusted marketplace for buying and selling equipment,” said Greg Owens, CEO, IronPlanet. “We’ve attracted these users because of our ongoing dedication to innovation, customer service and delivering what they need: a convenient and reliable equipment solution.”

Founded in 1999, IronPlanet held its first auction March 23, 2000. By September 2009, the marketplace had attracted half a million users. Demonstrating the strong global interest in the IronPlanet online model as a tool for buying and selling, it took just over four years to add another 500,000 users. Today, IronPlanet has registered users in nearly every country and has sold more than $3.5 billion of used heavy equipment.

As the online pioneer, IronPlanet has remained the leading exclusively online marketplace for used heavy equipment and trucks, offering customers a more efficient way to buy and sell.  The equipment sells from the owner’s location, saving sellers the expense and hassle of moving items to a physical auction site.  The weekly auction schedule allows equipment owners to consign and sell their equipment in as few as 30 days, a faster timetable than quarterly traditional auctions.

IronPlanet offers detailed inspection reports that provide a thorough description and pictures of the equipment’s condition and features. These reports are backed by the company’s exclusive IronClad Assurance® buyer protection program, which ensures that the reports are a true representation of the condition of the equipment, giving buyers confidence to purchase equipment online.


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