Canadian Rental Service

ICS names new national sales manager

By ICS   


jeff_shermo_1July 3, 2014 - ICS is pleased to announce the addition of Jeff Shermo as National Sales Manager. Jeff’s role covers the ICS Distribution Market Segment that includes dealer, internet and rental channels. Jeff’s primary responsibilities are to drive customer awareness, product demand and maximize product utilization of ICS Diamond Tools and Equipment.

He will manage and support the ICS manufacturer’s representative network through promotions, demonstrations, training, service, technical support, local open houses and trade shows.

Jeff comes to ICS with 20 years of distribution market sales, a vast knowledge of the diamond tool category and thorough understanding of the dynamics of a sales network. Jeff will also serve and support the Canadian market for the interim.

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