Canadian Rental Service

HOLT Ventures invests in Used Equipment Guide, Inc.

By HOLT Ventures   


May 7, 2018 - HOLT Ventures, the corporate venture capital arm of HOLT CAT, has announced a $750,000 investment in Used Equipment Guide, the world's largest used heavy equipment and truck search engine.

Used Equipment Guide’s seed round, led by HOLT Ventures, raised the majority of its capital from a consortium of Caterpillar® Dealers in the U.S.

“Used Equipment Guide is a prime of example of the innovative companies HOLT Ventures wants to partner with when considering our investment options,” said Peter J. Holt, HOLT CAT CEO and HOLT Ventures advisory committee member. “Their dynamic vision to create an expansive marketplace focused on the equipment and truck buying experience is revolutionary, which fits perfectly with our core values.”

With access to over 2,500 of the largest dealer, for-sale and auction websites, Used Equipment Guide provides users with an easy-to-use database of used construction equipment, agricultural equipment, cranes, on-highway trucks, lift trucks, industrial engines and electrical power generation equipment in a single search.

Founded in 2015 by CEO Jeremy Balog, the company’s mission is to create liquidity in the heavy equipment and truck marketplace by more efficiently connecting buyers with online resources that sellers have been using for decades to market their available inventory.


“HOLT Ventures is very excited to add Used Equipment Guide to our growing portfolio,” said Adam Bridgman, Partner of HOLT Ventures. “This investment is in line with our strategic approach to invest in companies that are innovating in our industry and solving challenges in the daily operations of our business.”

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