Canadian Rental Service

Herc Entertainment Services partners with Studio Toronto

By Herc Rentals   

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Herc Entertainment Services — a division of Herc Rentals, Bonita Springs, Fla. — and Cinelease have entered into a partnership with Studio Toronto in Toronto. With its 10 sound stages and a footprint exceeding 300,000-sq.-ft., the studio is now the largest fully enclosed studio in the greater Ontario area.

“We are pleased to enter into this strategic partnership with Herc Entertainment and Cinelease. There is a shared unified vision and alliance all partners bring to the table with the common goal of making Toronto a global production hub. Together we have made long-overdue improvements and rebranded this amazing production space into one that allows full creative freedom,” said Frank Sicoli, CEO, Studio Toronto.

“Partnering with Studio Toronto provides a perfect opportunity for us to leverage the specialty equipment in our fleet,” said Mark Lamberton, vice president, Herc Entertainment Services. “When we welcomed LRX and Dwight Crane to the team, we knew that marrying the services of these well-established Canadian companies with our industry heritage would create an ideal filmmaking experience for local filmmakers.”

Toronto-based Dwight Crane and LRX were acquired by Herc Rentals in 2021. With the backing of Herc Entertainment Services and a rich history in the Canadian film industry, both Dwight Crane and LRX have been able to make their services more accessible to filmmakers through an increased inventory and new, broader reach. LRX products have been fully integrated into Cinelease’s inventory of premier lighting and grip equipment.


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