Canadian Rental Service

Goodale to retire from Coast Crane

By Essex Rental Corporation   


April 25, 2011 - Essex Rental Corporation has named Terry Howard president of its wholly owned subsidiary, Coast Crane Company. Howard will be responsible for all personnel and operating activities at Coast Crane, and will succeed Dan Goodale, who plans to retire as CEO of Coast Crane on April 30, 2011.

After 26 years at Coast Crane and more than 40 years of service to the
crane industry, Goodale stated, "It is time to move on to the next
chapter of my life and to spend more time with my family and see the
world." Ron Schad, president and CEO of Essex Rental, thanked Goodale for his significant contributions to Coast Crane, his impact on
the industry and for all his support through the recent ownership
transition. Schad commented, "Dan has done an outstanding job
preparing Coast Crane and the management team, including Terry Howard,
for the exciting opportunities that await us in this rapidly changing
industry. Everyone at Coast Crane thanks Dan for his years of dedicated

Howard, 44, has more than twenty years of experience in the
construction equipment industry, including rental and sales. Since 2009,
he has held the position of vice president of operations for coast crane
and was the branch manager of Coast Crane's Alaska location
for 14 years. Before joining Coast Crane, Howard was an equipment fleet analyst for Alaska Pipeline Service Company and held the position
of rental manager for Construction Machinery Inc.

Schad said, "Essex is
very excited to have someone of Terry's caliber leading Coast Crane.
Terry's leadership will be vital as Coast Crane and Essex continue to
focus on building upon our three core competencies: rental equipment,
distribution, and aftermarket support."


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