Counter Talks Episode #35: Getting to Know You – Robert Elias, brand manager for Canadian Rental Service

Robert Elias has brought a wealth of experience in marketing and publishing in the construction industry to his new role at Canadian Rental Service. In this episode, he an host Patrick Flannery indulge in some inside-baseball talk about his experiences in the trade press, how things are changing in the world of corporate communications, what an effective marketing campaign looks like and the importance of old-school media like print magazines and trade shows.