Big changes at Volvo Rents

April 11, 2011 – As the North American business
cycle is
showing signs of recovery, Volvo CE Rents will play an increasingly
important role in securing sales in the upturn and the company is
embarking on a new course where it will not only run a franchise network
of rental stores, but will also run company owned stores. There is no
word at this time as to whether Volvo will be opening company-owned
stores in Canada.

Whether
the store will be franchise owned or Volvo owned depends on the given
circumstances in the market. To strengthen the profile of Volvo CE Rents
and make the company more independent from Volvo CE, it has been
decided that Volvo CE Rents will become a subsidiary to AB Volvo and
will no longer be a part of Volvo CE.

Effective May 1, Scott Hall has been appointed president and
CEO of Volvo Rents which will also be the new name of the company. Hall will report to the chairman of the Volvo Rents Board, Mikael
Bratt, CFO of AB Volvo.

Scott Hall takes over May 1. Advertisement

Hall will leave his position as executive vice president and head of global sales and marketing at Volvo CE after 11
successful years and relocate to the new Volvo Rents HQ in Shippensburg,
Penn.

At the same time Barry Natwick will take up a new position as COO of Volvo Rents, reporting to Hall. “Scott Hall
has done an extraordinarily good job as head of global sales and marketing, and I am very pleased that he has accepted this new challenge.
I am convinced he, together with Barry Natwick and the rest of the
team, have the capabilities to grow Volvo Rents to a sizable business “,
says Olof Persson president and CEO of Volvo CE.

The Hall's successor will be announced shortly.