Skyjack adds new staff in Asia-Pacific region

Cracknell has over 25 years’ business experience in construction equipment sales and support and has spent the past eight in the aerial work platform business in general management and senior directorship roles covering South East Asia and Europe. His experience in multicultural regions and environments will allow him to operate seamlessly across different Asian markets.

“I’m excited to be leading this new team in Asia as we look to build on the successes we’ve had with the Skyjack brand in recent years,” he said. “The brand is still quite new to a lot of customers in this region but we’re already seeing strong interest in our range of simple and reliable work platforms. We value and appreciate the partnerships and investments that many companies have made in our products so far, and look forward to growing that in future.

Among the biggest regional users of Skyjack platforms is South Korea and in this market the company has made two staff additions. Steve Paik is the new sales manager for the country, while Unseob Kim has been appointed product support manager. Paik was previously at South Korea’s Caterpillar dealership where he spent 19 years in a variety of roles, including regional management and product and parts sales. Kim, meanwhile, joins Skyjack from one of South Korea’s largest AWP rental companies. Although based in Seoul, he will also be supporting other Skyjack customers in Vietnam, Japan and Thailand.

Over in China, the Skyjack team also welcomes two new additions, with Jack Dai joining as sales manager for the country and Frank Zhang named as product support engineer. With 10 years’ experience in sales and marketing, including four years working as a sales manager for an AWP company in China, Dai will be responsible for growing Skyjack sales in the country and further developing the company’s growth strategy for China. Zhang, meanwhile, brings with him 10 years of experience in construction equipment maintenance from the Chinese operations of crane manufacturer Terex-Demag. Although based in Shanghai, Zhang will also cover the markets of Singapore, Taiwan, Malaysia, Indonesia and the Philippines.

All new members of the Skyjack team traveled to the company’s UK facility for intensive training on products, design, manufacturing and support; and all were given full insight into the culture of the global organization. Included in this visit was an operator training course, conducted to IPAF standards which all the new team members passed. This gives them a complete understanding of operating Skyjack platforms and helps emphasize the importance of safety in the industry.

Simon Cracknell said the latest appointments, together with the investment in the team, demonstrated Skyjack’s commitment to customers in Asia.

“We’re definitely building some momentum with the Skyjack brand now in Asia, but we’re determined to manage our growth here responsibly with the appropriate sales and support channels to give our customers the service and value they expect from Skyjack,” he said. “As we move ahead we’ll be introducing Skyjack’s simple and reliable products and strengthening our team even further. We’ll also be exhibiting at the bauma China trade show (outdoor area stand J.06) and we’re looking forward to introducing Skyjack to even more Chinese customers at that event.”

For more information
www.skyjack.com
www.linamar.com