Rouse expands benchmarking service to include Canada

Initial participants in Canada include United Rentals, BlueLine Rental, Battlefield CAT, Stephenson’s Rental Services, Contractor’s Rental Supply, Ontario Rental and Supply, and Broadline Rentals.

Rouse Analytics, in cooperation with the American Rental Association (ARA), launched its benchmark reporting service in January 2011. Over the last five years the service has grown to provide rate and utilization benchmark reporting for 77 rental companies and dealers in the United States, tracking $29 billion of equipment at cost and $11 billion in annual rental transaction volume. Participants include United Rentals, BlueLine Rental, H&E Equipment Services, Ahern Rentals, Sunstate Equipment, NES Rentals, Neff Rental, 34 Caterpillar dealers, and 36 independent rental companies and dealers. The expansion of the service to include rental companies in Canada brings the total number of participating companies to 82.

“We are excited to make our service available to rental companies in Canada and look forward to providing them with visibility into market conditions,” said Gary McArdle, EVP and COO, Rouse Services. “We know from working with our clients here in the U.S. that this information will be extremely valuable to Canadian rental companies and enable them to better measure their performance relative to their peers. We look forward to continuing to expand our service in North America and globally.”

For more information
www.rouseservices.com/analytics