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Ontrac to become Nortrax

Ontrac Equipment Services will change its corporate name to Nortrax Canada (Nortrax). The name change will bring the company into brand alignment with its US based sibling, Nortrax.


October 29, 2008
By Canadian Rental Service

Ontrac Equipment Services will change its corporate name to Nortrax Canada (Nortrax). The name change
will bring the company into brand alignment with its US based sibling,
Nortrax. Ontrac in Canada and Nortrax in the US, retailers of John
Deere construction, forestry and mining equipment, are both 100 percent
owned by Deere & Company.

The name change will enable increased market presence and greater
competitive advantage in Canada through utilization of Nortrax marketing and advertising resources.

“Our Canadian leadership team has made this decision in order to better leverage our product and service offerings to our customers,” says Jim Ficzere, vice-president and general
manager. “While we have a distinct market in Canada, there are obvious synergistic opportunities that come with being part of a larger North American entity.”

The transition to the new name was expected to begin in April 2008 and will be phased in throughout the year and conclude by the end of 2008. No organizational changes are expected as a result of the new name.