Edge1 trying new things

Patrick Flannery
October 26, 2018
Edge1 Equipment Rentals in Stoney Creek, Ont., held an equipment auction at its rental yard on Oct. 25 as a way to move some old fleet, welcome some new friends, make a few bucks and promote its new logo and branding. The store has recently wrapped up a protracted legal battle with international rental giant Hertz over the use of the name HERC in Canada.

The auction was held in partnership with All Star Auctions and Wacker Neuson. About 700 individuals registered to participate between online and in-person bidders. A full slate of heavy equipment was on offer, including excavators, aerial equipment, loaders, skid steers, trucks and trailers. A big barbeque lunch and free coffee kept bidders perky on the chilly late-October day.

"With the rebrand it's been a good transition for us," Camille Jagdeo, Edge1 administrator, commented. "There haven't been too many interruptions. There is always going to be confusion, we anticipated that, but we've added more sales, we've done a lot of promotional things, a lot of barbeques, a lot of reaching out to our customers with boots on the ground. So it's been good for us."

Edge1 plans to host auctions two or three times per year going forward.

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