New North American management for Weber MT

Todd DeWindt joined the Weber MT management team on March 13 as the North American sales director. DeWindt is a former employee of Yanmar and Terex and has more than 20 years’ experience in the construction equipment industry, from dealership to regional management at the manufacturer level. He understands the business and how dealerships operate. DeWindt has always covered very large territories with multiple dealerships as well as national accounts. He is excited to be part of a family-owned manufacturing company that makes quality and customer service its top priority.

Angela Ellingwood has been promoted to marketing operations director for North America at Weber MT headquarters in Bangor, Maine. With more than 15 years’ experience in leadership, marketing and international business, Angela is excited about this new role. The goal is to ensure end-to-end marketing optimization in a more accountable manner. “Since marketing and operations are intertwined and so closely connected, conflict within these two areas could cause inaccurate demand and supply, inefficiencies and unsatisfied customers,” Ellingwood says. “With customer service being our number one goal, these two areas must be in synch to improve the company’s competitiveness and profit.”

The idea of this new leadership structure is to close the loop between sales and marketing/operations. Both DeWindt and Ellingwood are looking forward to increasing brand awareness of Weber MT North America-wide through strategic collaboration of both divisions. They know that Weber MT’s success depends on the customer’s success, so gaining a greater understanding of shared values and cultivating long-term partnerships will be a key part of this transformation.