Mergers, acquisitions, entries and exits
MasonLift and Atlas Polar partner to create new corporate venture
Oct. 15, 2019 – MasonLift Ltd. has partnered with Atlas Polar Company Ltd. to create a new authorized sales and service dealer network for HIAB cranes, Moffett forklifts, and Multilift Hooklifts in British Columbia. The new company, ML Truck Equipment Ltd., will launch December 11, 2019. The company will be based in Abbotsford and supported by MasonLift service locations across the province.
Creating a new venture to sell and service truck-mounted equipment in BC was a natural for these two highly respected companies. They share a passion and commitment to quality and customer service that is unsurpassed, a result of expertise and experience built over more than 70-years and nearly 80-years respectively. And ML-Truck Equipment will provide the region not only with these highly regarded brands, but also the certified service network to support them.
MasonLift President Roger Sutton said, “MasonLift is proud to partner with Atlas Polar to launch this new business. And the offering of specialized truck-mounted equipment sales and service here is a great way to meet every customer’s needs. With over 150 years of joint industry experience behind us, no one will be better placed to provide it.”
HIAB is a global leader in truck-mounted equipment. HIAB cranes, Moffett Forklifts, and Multilift Hooklifts are #1 in Canada and can be found hard at work in almost every industry and in every challenging condition. Their patented innovative features are renowned for improving productivity, profitability, long life, and ease of use. And they have the highest resale value in the marketplace.
“Atlas Polar introduced the first articulated truck-mounted crane to Canada – a HIAB – in 1953, and never looked back”, said Bob Parr, President. “For us, it’s all about quality, so partnering with MasonLift to create the sole distributor in B.C. for HIAB, Moffett, and Multilift brands was the perfect relationship. Our new relationship with MasonLift, the most reputable and experienced forklift equipment company in British Columbia, is equally smart, logical and practical.”
MasonLift Ltd. will continue to provide sales, rentals, and certified, factory-trained service to forklift customers in British Columbia’s through its 10 service centres, and will provide the certified service for the HIAB brands. ML-Truck-Equipment will specialize in truck-mounted equipment, and will be the sole authorized dealer for HIAB, Moffett, and Multilift in British Columbia.