Canadian Rental Service

ICUEE announces new name: The Utility Expo

By The Utility Expo   

News Shows canada expo icuee rebrand rental show utility expo

When utility professionals converge on Louisville, KY from September 28-30, 2021, they will find more education, more equipment manufacturers and service providers with the utility industry in mind and an all-new name – The Utility Expo.

“Over the years, ICUEE has become the utility industry’s premier platform for growth and we are continuously looking for new ways to help the show deliver even more value for top manufacturers, service providers and utility professionals. And that starts with the new name – The Utility Expo,” said John Rozum, show director for The Utility Expo.

This all-inclusive name better reflects The Utility Expo experience – an event that introduces professionals from all utility sectors to the new equipment, ideas and innovations they need – all in one place.

“We listened to our attendees and exhibitors and are building an industry event to help them grow their businesses,” said Dave Hughes, vice president of global sales for McElroy Manufacturing, Inc., and The Utility Expo 2021 show chair. “We are focused on continuing to improve the overall experience for all show participants and have some very exciting changes in store for 2021.  Our new name reflects our commitment and focus on the utility industry.”

ICUEE, now The Utility Expo, can trace its beginnings to the mid-1960’s, when Illinois Bell invited 12 trencher manufacturers to demonstrate equipment on the same day in the same field in Elburn, Illinois. Since that time, the show’s demonstration concept has been a defining characteristic of the event.

“From those humble beginnings in a farm field in Northern Illinois, The Utility Expo has grown to become the leading utility event and one of the largest exhibitions of any industry in the United States,” said Rozum. “And while the name has changed, everything our exhibitors and attendees love about the show will remain the same, or get even better starting in 2021.”

Mark your calendar: The Utility Expo will be held September 28-30, 2021 returning to Louisville and the Kentucky Exposition Center. Keep up to date on the show at

Exhibiting at The Utility Expo – The Utility Expo known, for its equipment test drives and interactive product demonstrations is the premier event for utility professionals and construction contractors. Showcase your brand to over 19,000 utility professionals and construction contractors from more than 60 countries and all facets of the utilities industry. Additional information can be found here.

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