Hitachi Power Tools to become Metabo HPT in North America
March 14, 2018 - This name change applies to its full line of power tools, fasteners, accessories and outdoor power equipment products for North America.
The transition will start from September 2018 with the launch of MultiVolt, while the majority of products will change over after December 2018.
“The legacy of our brand has been built over many decades and will exceed all expectations as our name changes to Metabo HPT,” says Joe Leffler, senior vice president of Sales, Marketing, General Management and board member, Hitachi Power Tools. “Nothing will change about our brand except the name.”
Same tools, different name
Products will retain current brand identity: same color, same model numbers, same warranties and the same battery interchangeability. They will be made by the same people, in the same factories, with the same specifications and focus on innovation that customers have come to expect.
All products will continue to be covered and supported by the same industry-leading warranties and service. Hitachi Power Tools products will be interchangeable with Metabo HPT products, and Metabo HPT products will be interchangeable with Hitachi Power Tool products.
Metabo HPT packaging and signage at point of sale during the transition will feature both names and logos to clearly communicate the changeover from Hitachi Power Tools. At a glance, customers will easily understand that this is the same brand just under the new name, Metabo HPT.
Metabo HPT, are durable power tools providing job site solutions with innovation at its core. Although, as Hitachi Power Tools changes its name in the North American market to Metabo HPT, the original Metabo brand headquartered in West Chester, PA will remain. These two distinct brands, Metabo HPT and Metabo, are part of the parent company, Hitachi Koki Co., Ltd that partnered with leading global investment firm KKR from April 2017.
For more information: www.hitachipowertools.com
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