Government and regulatory
Genie launches aerial education website
For 50 years, Genie, the Aerial Work Platforms (AWP) segment of Terex Corporation, has striven towards one goal: Taking care of customers through industry leadership, customer input and innovation. Expanding on its legacy of “Building the Future,” Genie announces the launch of its new education-focused website, Genie Aerial Pros (http://aerialpros.genielift.com/), designed to connect customers, operators and key stakeholders with industry experts.
Genie Aerial Pros is dedicated to educating the aerial industry on important subjects, such as upcoming changes to ANSI and CSA standards, safety and training, service, product introductions and new applications. The website also gives customers’ insights on sales and marketing best practices, company news, as well as upcoming industry and company events. Content featured on Genie Aerial Pros includes tips and trends articles, product bulletins and videos, industry alerts, customer success stories, testimonials and more.
“Our goal with Genie Aerial Pros is to provide customers, operators and key stakeholders in the aerial market with a platform that shares the vast amount of knowledge Genie has gained in five decades of serving the industry,” says Karen Stash, Sr. Director, Global Product Management and Marketing, Terex AWP. “This website is another way our customers gain value from our brand — providing them with the information, the tools and the content they need to successfully manage their aerial fleets.”
Customers can access Genie Aerial Pros in a variety of ways, including the dedicated website http://aerialpros.genielift.com/, via www.genielift.com or through the company’s social media pages: Facebook (GenieLift), Twitter (@GenieLift), LinkedIn (Genie Industries), Google+ (GenieInd) and Instagram (@genie_lift).
In addition to providing educational content, Genie Aerial Pros is designed with the ability for customers and key stakeholders to participate in the site. Each page gives viewers the opportunity to interact with company and industry experts by commenting on posts, asking questions, requesting more information or sharing their experiences.
“Genie Aerial Pros offers us a platform to stay connected with our customers online — getting them the information they need to know, when they need to know it,” says Stash. “Staying in business for 50 years is much more than just building good products, it’s all about taking care of our customers. Over the last five decades, the Genie brand has contributed to, and helped define, the aerial industry. Our history, our legacy, is about ‘Building the Future,’ and we never stop moving forward. Genie Aerial Pros is yet another way for us to keep taking our customers and their businesses higher.”
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