Canadian Rental Service

Genie announces promotions within North American sales team

By Genie   

News People on the move

Aug. 8, 2017 - Committed to earning customers’ business with responsive support, Genie announces the appointments of Dave Hubbell to Vice President of National Accounts, as well as the promotions of Paul Smith, Casey Brabham, Joe Broughton and Mitch Carlson to National Accounts Managers. These gentlemen will support all Genie products and services for the company’s National Accounts customers, working to meet customers’ needs, as well as helping to develop new growth opportunities, while remaining focused on their customers’ business goals.

“Congratulations to Dave, Paul, Casey, Joe and Mitch as they move into these new roles within the Genie North American sales team,” says Tom Saxelby, Genie Vice President of Sales, Terex AWP. “As we continue to offer products, services and programs designed to meet the growing needs of our National Accounts customers, our sales force plays an important role in developing and maintaining these relationships. These gentlemen’s unique skill sets and experiences significantly add to, and complement, the wealth of industry expertise and knowledge within our sales team.”

As Vice President of National Accounts, Dave Hubbell will align and lead the Genie National Accounts teams with the objective of increasing the company’s market share in North America. The unification of the National Accounts customers under Hubbell aligns with the company’s strategy to strengthen its commercial presence through more effective pipeline management and account management efforts, as well as increasing opportunities for customer-facing interactions.

Paul Smith takes on the role of National Accounts Manager of the CAT team. Previously, he served as a Territory Sales Manager on the CAT team. In this new role, Paul assumes responsibilities for the day-to-day operations of the CAT team. “Paul has been a key contributor to the CAT team’s success for many years, making his new leadership role a natural fit to his skills set,” says Saxelby.

Casey Brabham is now the National Accounts Manager of Blueline Rentals. Brabham joined Genie three years ago after spending 17 years in the rental industry. Since joining Genie, Casey has been a key member of the Southeast Region team, covering Georgia, Northern Alabama and South Carolina. “Casey’s in-depth knowledge of Blueline Rentals will benefit Genie in his new National Accounts position,” says Saxelby.


Joe Broughton is promoted to National Account Manager of HERC. He has been with Genie for 10 years and has been instrumental to the company’s success of the Western Region. Joe brings 16 years of experience in manufacturing sales to this new role. “Joe’s knowledge of HERC and his relationships with key HERC leaders will help him successfully transition into this new role,” says Saxelby.

Mitch Carlson is now the National Account Manager of Sunstate Equipment and Pape Rents. He started with Genie in 2005, having served in roles on the Inside Sales team, the CAT team and with Pape Rents prior to taking this new role. “Mitch’s previous sales experiences within the company make him the ideal person to take on the responsibilities of the National Accounts Manager position,” says Saxelby.

“In these new roles, Dave, Paul, Casey, Joe and Mitch are well-positioned to help Genie continue to meet the needs of the rental industry and aerial market,” finishes Saxelby.

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