Canadian Rental Service

General Equipment appoints new VP of sales

By General Equipment   


Aug. 8, 2017 - General Equipment Company has announced that Randy Dahl has joined their company as Vice President of Sales where he will have responsibility for the development and coordination of sales and marketing for national and independent accounts. He will also oversee long term sales strategy development as well as General Equipment’s sales representative organizations for North America.

“We are thrilled to have Randy join our team,” said Dennis Von Ruden, General Equipment President. “Randy has a rich history of contributing to the strategic direction and overall growth of every organization he has worked for in the past.”

Randy has more than 20 years of experience driving the profitability of industrial, global organizations with respect to strategic planning, business development, sales, operations and finance, among others. Prior to joining General Equipment, he served as Vice President of Sales and Marketing for Poly-Tex, Inc. that engineers and manufactures building structures, retail fixtures and shade systems for the retail industry. Prior to Poly-Tex, Inc., he worked for Door Engineering as Vice President of Sales and Marketing for three business units. Randy has an MBA in marketing/finance from Columbia University.

In his spare time, Randy enjoys hunting, fishing, gardening and cooking. Randy’s many hobbies and interests also include snowmobiling, classic cars and riding motorcycles.

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