Expanded educational opportunities at The Rental Show

“We have expanded the educational opportunities to provide the attendees
with relevant and practical information that will help them improve
their rental businesses. We consistently hear from attendees that they
want more education, so we are happy to fulfill this request,” said
Allison Box, ARA senior administrative director for association
services.

Also created in response to requests are indoor-outdoor product
demonstrations, offered for the first time at The Rental Show 2012.
“These include classroom instruction and actual product demonstrations
on generators and power distribution for both construction and special
events, concrete surface preparation and polishing, hardwood floor
installation and refinishing, and scaffolding,” Box said. These half-day
sessions are limited to 50 participants and, unlike other Show
education sessions, require pre-registration. All five sessions quickly filled up.

Making a return to The Rental Show in 2012 is Steve Abercrombie, who
will lead a half-day session on financial planning for rental store
owners. He is a financial expert who was a popular show speaker for many
years. Abercrombie and his associate, Barbara Carper Nuss, also will
present a seminar on using ARA’s Cost of Doing Business Report with
bankers.

Those attending The Rental Show have the unique opportunity to hear from
a true rental industry expert during “Up Close and Personal With Dan
Kaplan,” a 90-minute session in which the Rental Hall of Famer will
offer his perspectives on the rental equipment industry’s past, present
and future. The session will be limited to 100 attendees.

The new ARA Rental Market Metrics will be discussed during another
90-minute session. John McClelland, ARA vice president of government
affairs, will talk about the development and why it’s important to the
industry. He also will introduce Gary McArdle, who will explain how
Rouse Analytics benchmarking service has adopted ARA Rental Market
Metrics.

Other seminars include identify theft prevention, hiring, social media,
communication, customer service, business culture, succession planning,
negotiating, and Web presence and search engine optimization. The rental
town hall sessions will return for 2012, with the addition of a new
town hall on family business. Round-table discussions will be featured
on Feb. 8, with sessions on managing risk, family business and marketing
strategies.

All educational opportunities are included as part of full registration.
For more information on the seminars and details on registration, visit The Rental Show website.

Related links
The Rental Show
American Rental Association