Kelly Brinchesky, general manager of Collective Event Rentals in Winnipeg, is the new Region 10 director for the American Rental Association. It’s a big honour, but the title itself contains a challenge. As just one of the ARA’s several regions, Canadian rental store members have sometimes wondered if they are lost inside the U.S. behemoth. The ARA is trying to address that with a Canada task force charged with addressing the specific needs of Canadian members. Brinchesky chairs it, and joined CounterTalks to discuss it and lots of other things about the ARA and her life in the industry.