CRA launches video contest

June 28, 2013 – Following the successful launch and execution of National Rental
Awareness Week, the Canadian Rental Association has launched a video contest. The winner of the contest will take home a prize package valued at more
than $5,000, which includes a three-month PR campaign with High
Impact Public Relations. This includes a full consultation, as well as a
development of a strategy and execution of a plan to help promote your
organization.The goal of the contest is to reach out to CRA members and build a library of videos the association can use on the CRA website and YouTube channel, and also to promote member organizations and the rental industry as a whole.

To enter, develop a 30-second to three-minute video using a cell phone,
camera or video camera. Contest organizers request you avoid going over the three-minute
mark. The goal of the video is to introduce your company and what it is you
do, while keeping the viewer interested with a visual. Feel free to do
a product demonstration, a tour of your office, or an on-location event
segment showcasing set-up. Be creative! Remember, the goal is to
promote your business and the rental industry. The segment can be
fully informational or educational. As part of the video, please make sure to mention that you’re a member
of the Canadian Rental Association. This could best be integrated at
the beginning of your video as part of your introduction.

The deadline for video submissions is July 31, 2013. A panel of CRA
committee judges will review and score each video based on creativity
and relevance to the rental industry. The winning video will be announced
on August 16.

Submit video files to chris@highimpactpr.ca. If files are over 10 megabytes in size, please use yousendit.com or Dropbox (with
a direct download).

Related links
www.crarental.org
www.yousendit.com
www.dropbox.com

Image by Ajaxian.com