Cianci joins CASE Construction Equipment as VP for North America

“Steve has a proven track record of managing equipment sales, business development, product management, and parts and service functions for world-class organizations,” says Carl Gustaf Göransson, president, construction, CNH Industrial. “That combination of marketing intelligence and a deep understanding of capital goods markets drives a clear vision for CASE in North America.”

“The construction industry provides great opportunity for intelligent growth as we further streamline product offerings, strengthen the dealer network throughout North America, and focus on ways to help businesses succeed and drive efficiencies with their compact and heavy equipment fleets,” says Cianci. “CASE is a strong brand with great character and values, and I look forward to the work ahead.”

Cianci holds a Masters in Business Administration from Roosevelt University, and earned his Bachelor’s Degree in marketing from Bentley University. He will be based out of the CASE headquarters in Racine, Wis., and lives with his family in northern Illinois.