Canadian Rental Service

Cervus Equipment appoints new director

By Cervus Equipment   


Sept. 7, 2017 - Cervus Equipment Corporation has announced that Dan Sobic has been appointed as an additional director of Cervus.

“Mr. Sobic enjoyed a successful career as a senior executive at PACCAR, and we look forward to his participation on our board,” said Peter Lacey, Chairman of Cervus’ Board of Directors. “With global experience in Peterbilt, Kenworth and PACCAR Parts, Mr. Sobic will provide Cervus’ board with additional insights into the North American Peterbilt dealer network and a better understanding of the Original Equipment Manufacturers perspective. Having developed international partners in India, China and Australia, Mr. Sobic also brings a wealth of knowledge regarding doing business in the global marketplace.”

Dan Sobic joined PACCAR in 1990 as Peterbilt National Sales Manager for PACCAR Parts and became Vice President of PACCAR Inc and General Manager for Peterbilt Motors Company in 2003. Until retiring in early 2016, Dan Sobic was Executive Vice President of PACCAR Inc. where he was responsible for Kenworth Truck Company, PACCAR Parts Division, PACCAR China and PACCAR India. Mr. Sobic holds a Bachelor of Business Administration Degree from the University of Wisconsin, as well as a post-graduate certification from Cornell University and a Masters Degree as a Sloan Fellow from the Stanford University Graduate School of Business.

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