Atlas Copco acquires Gesan
By Atlas Copco
July 18, 2011 - Atlas Copco has acquired Gesan of Spain, a manufacturer of diesel and petrol generators sold through a global distributor network. The deal strengthens Atlas Copco’s product portfolio, especially for customers in emerging markets.
By Atlas Copco
Gesan, which is privately owned, had revenues in 2010 of 56 million Euros. The company employs about 160 people and is based in Zaragoza,
Spain, where it has a production and assembly facility. Its generators
are used for primary power supply and for standby purposes, ranging in
sizes up to nearly twice as high as Atlas Copco’s current offering. The
distributor network reaches more than 85 countries, with Europe, Africa
and Russia as the most important markets.
Geert Follens, president of Atlas Copco Portable Energy, and Luis San Gil, former president of Gesan.
“Together with Gesan, we can offer a full range of generators for all
kinds of applications, and we look forward to building relationships
with new customers and distributors,” says Ronnie Leten, president and
CEO of Atlas Copco. “Gesan complements Atlas Copco’s generator business
very well geographically and in terms of the value proposition. We also
expect synergies in sales, service, purchasing and manufacturing.”
Atlas Copco will keep the Gesan brand in line with its brand portfolio
strategy. It also sells generators under the Atlas Copco and
Chicago Pneumatic brands. Atlas Copco’s generator business operates
within the Portable Energy division (formerly Portable Air), which since
July 1 is part of the Construction Technique business area.